Our Instagram appearance allows us to present our company to the users of this network and to communicate with them. The data provided directly by you and by Instagram will be used exclusively for the purpose of customer and prospective customer communication as a legitimate interest in the sense of Article 6 paragraph 1 point (f) GDPR, in order to be able to offer you information most interesting to you.
Instagram is part of the Facebook group of companies and shares the infrastructure, systems and technology with Facebook Ireland and other Facebook companies.
In case you visit our Instagram page, Instagram and its parent company Facebook collects your IP address and other personal information using cookies. Cookies are small text files that are stored by Instagram via the browser on a storage medium of the device used by the website visitor (PC, notebook, tablet, smartphone, etc.). This information is retrieved during subsequent visits to the website and enables the website to recognize the user device. The information stored in the cookies is received, recorded and processed by Facebook in a personalized form.
If you are logged in to your Instagram account and visit our Instagram profile, this may be associated with your profile. We have no influence on the data collection and further processing by Instagram, to what extent this happens and how long this data is stored.
By creating an Instagram account, we contribute to the processing of our visitors’ personal information, irrespective of whether they are registered or logged in to Instagram. Although Instagram provides us with the data collected through cookies exclusively in anonymous form, the compilation of these statistics is based on the previous processing of personal data. As the operator of the Instagram account, we are therefore involved in the determination of the purposes and means of processing the personal data of the visitors to our profile and are therefore joint controllers with Instagram for this processing in accordance with Art. 26 GDPR. The joint controllership covers the processing of your data processed for the purpose of creating “page views” in connection with a visit or other interaction with our Instagram site or its associated content. The main content of the agreement between the joint controllers is provided by Facebook Ireland.
We do not have access to the data stored in the cookies in personal form and therefore can not pass them on to third parties in personal form. For information on the legal basis of the data processing, any recipients and any transfer of your data to a third country by Instagram, please refer to Instagram’s data protection information (https://help.instagram.com/519522125107875) and the Instagram cookie guidelines (https://help.instagram.com/1896641480634370?ref=ig).
We receive the following categories of data from Instagram in anonymous form:
• Number of subscribers and change compared to the previous week
• Impressions, ranges, profile views and website clicks and changes
• Total coverage and impressions with comparison of previous weeks
• Gender distribution, age and places of origin
• Times and days when followers are online
• Number of “Likes”
• How often the post was saved
• How often the post was shared
• Follows (New followers based on this post)
• Interactions (Profile visits & website clicks)
• Impressions (broken down by category)
• Interactions (Link-Clicks & Page visits)
• Follows (New followers based on this story)
• How often “Next” was pressed
• How often “Back” was pressed
• How often the story has been left
• How often was the story replied to
You have the right to obtain confirmation as to whether or not your personal data is being processed (Art 15 GDPR). You have the right to have incomplete data completed and the right of rectification (Art 16 GDPR). Under certain conditions, you have the right to obtain the erasure of your data (Art 17 GDPR). However, there is no right to erasure if the processing is necessary to fulfil a legal obligation or to assert, exercise or defend legal claims. Under certain conditions, you can also request that restrict (Art 18 GDPR) or object the use of your data (Art 21 GDPR). You have the right to receive the data that you have provided in a structured, commonly used and machine-readable format and to transmit those data to another controller or - if technically feasible - to have it transferred directly by Facebook (Art 20 GDPR).
If your data is processed on the basis of your consent, you have the right to withdraw this consent at any time. The legality of the data processing carried out until this withdrawal is not affected by the withdrawal.
You have the right to lodge a complaint with the Irish Data Protection Commission, the Austrian Data Protection Authority or any other data protection supervisory authority in the EU, in particular at your place of residence or work.
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