Privacy Information for Visitors of our Instagram Account


Our Instagram appearance allows us to present our company to the users of this network and to communicate with them. The data provided directly by you and by Instagram will be used exclusively for the purpose of customer and prospective customer communication as a legitimate interest in the sense of Article 6 paragraph 1 point (f) GDPR, in order to be able to offer you information most interesting to you.

Instagram is part of the Facebook group of companies and shares the infrastructure, systems and technology with Facebook Ireland and other Facebook companies. 

In case you visit our Instagram page, Instagram and its parent company Facebook collects your IP address and other personal information using cookies. Cookies are small text files that are stored by Instagram via the browser on a storage medium of the device used by the website visitor (PC, notebook, tablet, smartphone, etc.). This information is retrieved during subsequent visits to the website and enables the website to recognize the user device. The information stored in the cookies is received, recorded and processed by Facebook in a personalized form.

The use of cookies is intended on the one hand to improve the advertising systems of Facebook. On the other hand, the use of cookies allows Facebook to provide us with statistics that enable us to control and improve our marketing activities.

If you are logged in to your Instagram account and visit our Instagram profile, this may be associated with your profile. We have no influence on the data collection and further processing by Instagram, to what extent this happens and how long this data is stored.

By creating an Instagram account, we contribute to the processing of our visitors’ personal information, irrespective of whether they are registered or logged in to Instagram. Although Instagram provides us with the data collected through cookies exclusively in anonymous form, the compilation of these statistics is based on the previous processing of personal data. As the operator of the Instagram account, we are therefore involved in the determination of the purposes and means of processing the personal data of the visitors to our profile and are therefore joint controllers with Instagram for this processing in accordance with Art. 26 GDPR. The joint controllership covers the processing of your data processed for the purpose of creating “page views” in connection with a visit or other interaction with our Instagram site or its associated content. The main content of the agreement between the joint controllers is provided by Facebook Ireland.

If you are logged in with Instagram, you agree to Instagram's terms of use, privacy and cookie policies and to Instagram's processing of your personal data. Please note that we have no control over Instagram's terms of use, privacy and cookie policies. If you are not registered with Instagram, Instagram may still perform statistical analysis of your personal data when you access our Instagram profile and provide us with anonymized statistics on this. How long a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies only remain on your device until you stop browsing. Persistent cookies remain on your computer or mobile device until they expire or are deleted. The cookies set by Instagram are stored for up to ten years after these cookies are set or updated.  Cookies already stored can be deleted at any time. Furthermore, you can prevent the installation of cookies by adjusting your browser settings accordingly.

We do not have access to the data stored in the cookies in personal form and therefore can not pass them on to third parties in personal form. For information on the legal basis of the data processing, any recipients and any transfer of your data to a third country by Instagram, please refer to Instagram’s data protection information ( and the Instagram cookie guidelines (

We receive the following categories of data from Instagram in anonymous form: 

Profile Statistics:

• Number of subscribers and change compared to the previous week

• Impressions, ranges, profile views and website clicks and changes

• Total coverage and impressions with comparison of previous weeks

• Gender distribution, age and places of origin

• Times and days when followers are online


Post Statistics:

• Number of “Likes”

• Comments

• How often the post was saved

• How often the post was shared

• Follows (New followers based on this post)

• Interactions (Profile visits & website clicks)

• Impressions (broken down by category)

• Reach


Story Statistics:

• Interactions (Link-Clicks & Page visits)

• Impressions

• Reach

• Follows (New followers based on this story)

• How often “Next” was pressed 

• How often “Back” was pressed

• How often the story has been left

• How often was the story replied to


You have the right to obtain confirmation as to whether or not your personal data is being processed (Art 15 GDPR). You have the right to have incomplete data completed and the right of rectification (Art 16 GDPR). Under certain conditions, you have the right to obtain the erasure of your data (Art 17 GDPR). However, there is no right to erasure if the processing is necessary to fulfil a legal obligation or to assert, exercise or defend legal claims. Under certain conditions, you can also request that restrict (Art 18 GDPR) or object the use of your data (Art 21 GDPR). You have the right to receive the data that you have provided in a structured, commonly used and machine-readable format and to transmit those data to another controller or - if technically feasible - to have it transferred directly by Facebook (Art 20 GDPR).

If your data is processed on the basis of your consent, you have the right to withdraw this consent at any time. The legality of the data processing carried out until this withdrawal is not affected by the withdrawal.

For requests to exercise your data subject rights and to withdraw your consent, please use the forms linked in the Instagram Privacy Policy ( or contact Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland via mail. You may also submit your requests to us and we will forward them to Facebook as necessary. 

You have the right to lodge a complaint with the Irish Data Protection Commission, the Austrian Data Protection Authority  or any other data protection supervisory authority in the EU, in particular at your place of residence or work.

Wienerberger AG
Wienerbergerplatz 1
1100 Wien
+43 1 60192-0